Redesign onboarding process
BACKGROUND
Colorgy is an app designed for college students importing their school timetable into their mobile. However, as a startup, we don’t have a lot of resources to support every school to use our service. Therefore some students may not be able to use our service as they thought. After they download our app they may feel confused. To solve this problem we decided to redesign our onboarding process to let each kind of users can have a better onboarding experience.
RESPONSIBILITY
As a sole designer, I work with our product owner to understand our problem and discuss potential solutions with developers to know how might we build it. I worked on user flow、wireframes 、prototype and I run twice usability test to iterate our onboarding process.
USER FLOW-THINK ABOUT ANY KIND OF USER
we have three different kinds of users:
1. By entering their school number and password they can Import their school timetable
(Build trust: we need to make sure they understand why we need their school number and password)
2. They can’t import their school timetable, but they can add their classes by searching for class name’s keyword.
(Help them know why they can’t use our service for now. Although they can’t import their school timetable in seconds our app can still help them reduce a lot of time.)
3. They can’t Import their school timetable and they need to add classes on their own.
(Help them know why they can’t use our service for now. And make sure they can use other feature as smooth as possible. )
User flow
PROTOTYPE-version1.
I made a prototype to do some usability test. We went to a college student’s event to run our usability test for the first time.
LEARN
Something I learn from my version 1:
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When the school timetable first shows up user will think they already import their school timetable. (Actually, they are still doing the tutorial )
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User don’t know they can add a class by clicking the timetable
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They won’t remember every instruction. They just skip it.
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They don't know what to do next. (Because they didn't notice the last dialog)
PROTOTYPE-version 5.
After that, I tried some different solution and discuss with developers to fix some design issue and changed my prototype to run another usability test next day. (It went so much better than the first one. But I still can find some problems and we keep Iterate it.)
RESULT
And we announce our new onboarding process in September. Our successfully sign up rate is 70%. There is 52.6% of users who can’t import their school timetable but still, they’re willing to use our product. Those who can import their whole school timetable catch the magic moment we prepared for them. See what they said on app store. It’s really a huge success for us!
